Going Rogue for Breast Cancer Awareness

Something is different this year than the previous two. My brother and I won’t be riding in a Breast Cancer Awareness Ride this year.

Apparently frustrated with their inability to cure breast cancer despite creating all that awareness, Trek is not sponsoring a tenth annual Breast Cancer Awareness Ride for 2015. In the past, Trek bicycle retailers around the country would organize a 10-mile or 25-mile ride to raise funds for the Breast Cancer Research Foundation. The entire thirty-dollar registration fee would go to this organization.


In 2013 and 2014, my brother and I rode this ride at Two Wheels One Planet, in Costa Mesa, California. Because my brother now has to take his son to soccer each Saturday morning, he said would not been able to go to Costa Mesa to participate this year. I suggested that he look for another location to at least ride ten miles before his son’s game, but that’s when we learned that Trek is not sponsoring a ride this year.


However, that did not stop a number of bicycle retailers from going rogue and organizing their own ride throughout the month of October. Two Wheels One Planet is one such shop. They will be hosting their ride today, on Saturday, October 17, and donating the proceeds to the American Cancer Society.

Kuods to TWOP and other shops that have continued to organize their own rides, even it’s without the support of a major bicycle manufacturer.

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