iPhone X Goes on Sale at 3:00 AM; I’ll Be Asleep

It’s been several weeks since the September 2017 Apple Event, where the company introduced the iPhone X, as well as the Apple Watch Series 3, the iPhone 8, and the Apple TV 4K. All of these products have been available for a while now, except for iPhone X. The iPhone X will be available for preorder on Friday, October 27 at 12:00 AM, US Pacific Time, which is 3:00 AM where I live. In years past, I’ve set an alarm for 2:55 AM, launched my Apple Store app, and preordered my phone for delivery the following week.

This time, I’ll be skipping the 3:00 AM preorder routine for two reasons:

  1. I still really like my iPhone 7. Also, iOS 11 made my phone run (or seem to run) a little faster. Another consideration for sticking with my iPhone 7 is that I still have about $300 left to pay on my AT&T installment plan.
  2. The iPhone X is basically a new product for Apple. Unfortunately, Apple doesn’t have a great track record for new products. Think about how bad the original iPhone, iPad, and Apple Watch products were compared to the second iterations. The iPhone 3G, iPad 2, and the dual core Apple Watch Series 1 and Series 2 were all vastly superior to the first versions of the product. I expect the iPhone X hardware to be like a first-generation product, not the twelfth iteration of iPhone, although the maturity of iOS will likely mitigate some of this.

But again, this is just me. I know plenty of people that want this phone, and I certainly hope they don’t have to wait long to get their hands on one. If you are one of the hopefuls, remember to…

  1. Download the Apple Store app for your best chance at buying the phone and getting it on launch day.
  2. Set your alarm for a few minutes before midnight (US Pacific Time).
  3. Launch your app at the stroke of midnight (US Pacific Time) and begin shopping. If iPhone X does not yet appear for sale, swipe-quit the app and try again.

Since I live in New York City, where Apple stores abound, I usually opt to pick up the phone at the store. Not only do I not have to pace around my apartment or office as I await a UPS or FedEx driver, I also get to experience a little of that launch day atmosphere. Plus, I can usually get the new phone as early as 8:00 AM a week after placing my preorder.

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