One of the reasons I like the film Will Success Spoil Rock Hunter? is the self-referential nature of the film. Here, the film literally stops the story and breaks into a “commercial break” so that the television viewers won’t be too alienated.
Clearly, this was added to the film version that was not in the stage version. It works to poke fun at the new media of television. It literally represents the philosophy behind making the movies an entirely different experience than television and to win back the audience.
It didn’t work.