Too Metaphorically Perfect to Be True

Too Metaphorically Perfect to Be True:

The video is fake. We’re guessing the whole thing is an anti-Shell Yes Men stunt. (Logan Price, the guy who shot the video, was once quoted in a Yes Men press release.) Good one, guys.

Yes, it’s a fake, but I wouldn’t consider this deceptive. This is a great use of public relations tools—a pseudo event, press releases, a real-looking website for a public relations firm, and, of course, a viral video—to bring a Shell Arctic oil drilling project to public attention.

(Via Daring Fireball)

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