Ron Burgundy Everywhere
Trying to escape from rampant marketing is especially tough right now because of the all-consuming Christmas season and the impending release of Anchorman 2 on Christmas Day. It’s everywhere.
We discussed movie marketing and trailer in my American Film Industry class this last week. One example of clever marketing was the Ron Burgundy phenomenon. If you’re not keeping track, he’s been on…
- Dozens of Dodge Durango TV spots,
- An entire newscast for KX-TV in Bismark, North Dakota,
- Countless bus and billboard ads,
- Men’s underwear,
- Ben and Jerry’s new Scotchy, Scotch, Scotch flavor
And if scotch-flavored ice cream wasn’t enough, you can add to the list, actual scotch whiskey.
This much marketing makes me suspicious of the film product.
