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Remember how I was getting fed up with Ron Burgundy? Not only did he grace the cover of the current issue of Rolling Stone, which include two long feature articles that overshadowed the cover story, but I also encountered Burgundy at a Liquor Barn in Lexington, Kentucky.
No, I didn’t get any of the scotch.
Trying to escape from rampant marketing is especially tough right now because of the all-consuming Christmas season and the impending release of Anchorman 2 on Christmas Day. It’s everywhere.
We discussed movie marketing and trailer in my American Film Industry class this last week. One example of clever marketing was the Ron Burgundy phenomenon. If you’re not keeping track, he’s been on…
And if scotch-flavored ice cream wasn’t enough, you can add to the list, actual scotch whiskey.
This much marketing makes me suspicious of the film product.
