Let’s face it. “Plant-based” is trendy.
Multiple people, who never would dared called themselves vegan, have recently been echoing the talking points of the 2019 Netflix documentary The Game Changers. In this trending doc, a UFC fighter dispels the idea that you need meat to be a body builder. You can be an aggro, muscly bro on a plant-based diet, too.
Also, in 2018, the New York Times‘s Kim Severson anticipated that plant-based foods would be big in 2019. At the time, she foresaw:
substantial vegetable entrées will become a fixture on restaurant menus, in the way that alternatives to dairy creamers became standard at coffee bars a few years ago. Many diners have started to eat less red meat or abandon animal protein altogether, whether for health, environmental or ethical reasons.
Severson also predicted that plant-based diets would integrate with the other fashionable low-carb diets of the day to create an army of plant-based paleos—or pegans—on the eve of the 2020s.
The prediction about the plant-based food being trendy seems to have borne out, and yesterday, as part of spending time with my friend Jennifer, we visited what she called the “lettuce food truck.” When we arrived at the Lettuce Feast LA food truck, parked on the Fairfax District’s namesake thoroughfare, I was surprise to learn that they didn’t just serve lettuce.
Instead, the “Lettuce food truck” serves plant-based chick’n sandwiches, with an emphasis on a Nashville-style hot chick’n offering.
While I did initially scratch my head about the existence and viability of a food truck serving only leafy greens, I also would not have been surprised either. I vaguely remembered that, in the same 2018 report about 2019 food trends, Severson predicted that new kinds of lettuce would be on-trend. She writes, “expect to see little-known varieties showing up on menus, and an explosion in lettuces grown hydroponically, many of them in urban container farms.”
Apparently, lettuce is too 2019 for the plant-based connoisseurs at Lettuce Feast.
I posted an Instagram story summarizing my surprise that the Lettuce food truck actually serves chick’n sandwiches.
Because I tagged them in the story, they responded and mentioned my post in their story, sarcastically adding, “who knew? 🤣🤣🤣.”
I mentioned their story in a subsequent story of mine—a small Instastory vortex—labeling it “That time @lettucefeastla made fun of me for not knowing they sold chick’n sammies.”
About an hour later, a guy I know IRL messaged me to tell me, “you’re LA famous now, my dude! I saw their post before I saw yours hahahaha.”
Not just “LA famous,” I replied, but LA famous on plant-based Instagram.
Because their post was an Instagram story, it disappeared within a day. In the digital age, things move fast. My fifteen nanoseconds of fame were over.