Tagged: Twitter

Et Tu, Manjoo

It’s the Ides of March (BEWARE!), and over the last week, it’s come out that Farhad Manjoo’s two-months of only getting his news from print, which I discussed last week on this site, might not have quite the digital diet he led us to believe. In his column, Manjoo indicates that he “unplugged from Twitter,” but as Dan Mitchell and Joshua Benton reported since the column’s publishing, he was very active on Twitter.

Mitchell writing in the Columbia Journalism Review more or less deems Manjoo as a Twitter addict-in-denial:

It seems likely that Manjoo isn’t lying, and that he really believes he had unplugged, and really believes that his weak-sauce explanations don’t belie the point of his column. It could be that Manjoo’s column really does serve as a warning about the pernicious effects of social media. Just not in the way he meant it.

The Neiman Lab’s Joshua Benton digs into Manjoo’s activity on Twitter, using the Twitter API and with some hacky data visualization, as Benton himself admits, learns a few things:

  1. Manjoo did use Twitter less during his “diet” period, beginning in mid-January.
  2. During Manjoo’s two-month print news diet, Manjoo posts from Nuzzel, a news curation tool for Twitter. Nuzzel might have allowed Manjoo to “slow jam the news,” as he describes the purpose of his experiment. However, Benton describes Nuzzel as “a nicotine patch,” reinforcing the notion that Manjoo acts like an addict-in-denial.
  3. Benton notes that Manjoo didn’t just post and repost article from Twitter, but he also liked a lot of other people’s posts. This suggests that Manjoo was spending a lot of time scrolling through his Twitter feed.

In all, Benton concludes that “to say Manjoo ‘unplugged from Twitter’ really isn’t accurate.”

Bob Garfield, on WNYC’s On the Media, called out Manjoo’s claim that he “unplugged from Twitter.” In a special episode podcast episode released this week, Garfield says, “Farhad spent most of his 48-day diet sneaking into the fridge. In the time that he was supposedly “unplugged” from Twitter news, he had tweeted hundreds and hundreds of times. Not the crime of the century — but still, oops.”

Garfield interviews Manjoo, and it’s certainly awkward hearing Manjoo offer qualifications and exceptions to what he meant by being “unplugged.” Garfield appears unmoved, unconvinced, and even disappointed in Manjoo.

Of course, while using Twitter is not a crime and from what we know, he did really “slow jam the news” by subscribing to print newspapers and magazines, reading books, listening to podcasts and subscribing to newsletters, Manjoo undercut his credibility by continuing to use Twitter during this period. There was one line that really spoke to me and respect his noble experiment. At the end of his column, Manjoo reassures his readers that “you don’t have to read a print newspaper to get a better relationship with the news. But, for goodness’ sake, please stop getting your news mainly from Twitter and Facebook.”

Manjoo, who is well-educated and an experienced journalist, should have heeded his own advice… for at least for a couple of months.

The Internet, The Long Tail, and the End of the Video Store Clerk Effect

The “Internet” gets riled up about a few things from time-to-time that, in the great scheme of things, don’t really matter. Earlier this month, the Internet got mad that Netflix was apparently closely examining its customers’ viewing patterns to produce this tweet:

The Internet’s outrage was due to one of two factors, or in the case of some people, probably both:

  1. People just now realize that Netflix actually tracks and stores what we watch on Netflix. To those people, I say, “well, duh!”
  2. People dislike the tone that the Netflix social media team took with its users and what they watch. Let’s call this the “video store clerk effect.”

Spotify did something similar in the past, where it made a tongue-in-cheek ad based on its customers’ music listening.

While I appreciate the point that @xor makes by reminding us that our VCRs and record players didn’t make fun of us, allow me to remind all these analog dweebs what it was like to visit a video store or a record store. Part of me dreaded visiting these kinds of stores because of the clerks who worked there, passing judgement on what I movie I was renting or what CD I was buying.

Perhaps, I should have been less self-conscious and been proud of my cultural choices. Or maybe were it not for those clerks, I would not have curated my hipster tastes more carefully.

Nonetheless, when I first got on the Internet and bought a CD through CDNow in 1995, I really liked this experience because…

  • the selection was much more diverse than what I could find at a local music shop, or what Chris Anderson refers to as the “long tail.”
  • there was an impersonal anonimity in that I could buy whatever I wanted

I don’t remember what I bought and if it was all that embarrassing, but I seem to recall that I was programming a radio show on KCSB at the time, which likely meant it was something hard-to-find in the Santa Barbara–area.

To be sure, I know that my personal preferences, listening and viewing data, and my shopping habits are all tracked by a multitude of companies. However, I also don’t remember those algorithms making fun of me whenever I brought something to the counter. And, as far as I know, no algorithm ever its friends that I would see around town about what I music or movies I like.

Finally, the whole Internet backlash against Netflix might have been overblown. I heard one theory that the @netflix social media team just might have fabricated that fifty-three people had watched A Christmas Prince every day for the past two weeks.

If that’s the case, it’s not creepy, it’s comedy.

However, Swarm/Foursquare did something similar and reported on some extraordinary streaks that its users have made.

Given that Swarm/Foursquare offers almost no benefit other than reporting check-ins, I would avoid annoying its users, lest they feel they’re being judged for liking donuts and sandwiches.